Your health tech revenue growth advisor
You hired the team. You bought the tools. Growth still stalled.
The Growth Opportunity works with Healthcare IT companies between $20M and $300M whose growth has stalled despite new headcount, new tools, and new methodology. We find the real constraint and build the commercial system to fix it, in the order that matters.
Signs Your GTM
Strategy is Broken
01 "I feel like the sales team can't close a deal without me"
02 "Sales is inconsistent. Some people crush it. Most don't."
03 "The board wants a forecast I can defend. I'm not there yet."
04 "We have pipeline but the deals aren't moving."
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Healthcare IT sales cycles run 12 to 18 months. Deals move through nine or more decision-makers. Buyers carry a decade of institutional skepticism from vendors who overpromised and underdelivered.
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Every Organization in this category is operating under the same conditions. What separates the ones still stuck from the ones that broke through isn't the conditions. It's what's underneath them.
A NEW KIND
OF STRATEGIC
GROWTH ADVISING
The Growth Opportunity health tech revenue growth advisory was built to find what others miss.
Healthcare IT SaaS sales has become harder than it should be. Buying cycles are longer. Deals that used to close in 12 months now take 18. Teams that used to hit their numbers consistently are missing. Leaders are investing in people, tools, process, and methodology and not seeing it in the results. The obvious fixes are not working the way they used to.
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The problem is rarely what it looks like on the surface.
Most growth constraints in Healthcare Technology are not isolated. They live inside a web of interconnected factors spanning people, process, tools, data, strategy, and execution. A gap in one area creates pressure somewhere else. A misread on data produces a flawed strategy. A perceived people problem turns out to be a process problem. What looks like the issue is almost never the whole issue.
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THE GROWTH ACCELERATION SYSTEM
A Health Tech
Revenue Growth
Advisor Does What a Sales Consultant Can't
A health tech sales consultant only sees the pipeline. A RevOps consultant only sees the process. Neither one is wrong about what they see. They're just not seeing the whole board.
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Twenty years inside Healthcare IT revenue organizations, closing the deals before ever advising on them, taught me something that most consultants never get the chance to learn: the six dimensions of growth are not separate problems. They're one system, and a gap in any one of them can show up as a symptom in another. A misread ICP looks like deals stalling after the demo. A delivery problem is going to show up as a pipeline problem. Most consultants treat the symptoms because the symptoms are what they are experienced, and hired, to see.
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I've been in that room, on both sides of that exact mistake. At TGO, we never start with blinders on. We look at the whole system before we say a word about the fix.
01
People
Ownership, accountability, and organizational capacity
02
Process
How deals are qualified, advanced, and forecasted in practice
03
Tools
Whether tools, systems and enablement support selling or constrain it
04
Data
What data really matters and what must be true to
trust it
05
Strategy
Right-to-win, ICP clarity, and
positioning that resonates
06
Execution
Whether priorities become sustained,
coordinated
action
SIX DIMENSIONS, ONE ENGINE
A gap in one dimension creates pressure somewhere else. The symptom and the constraint are rarely in the same place.
Proven Growth Impact
131%
Opportunity
Growth
increased qualified opportunities within 12 months
65%
Faster
Cycles
reduction in length of sales cycle within 9 months
50%
Bigger
Deals
increase in average deal size within 24 months
30%
Durable
Growth
yoy sustained annual growth
rate
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Three Ways To Work With A TGO Revenue Growth Advisor
Growth Planning
Structured 45-day engagement. Full assessment and 12-month roadmap.
Commercial Advisory
Ongoing executive-level counsel across the full growth engine for transitioning organizations
Executive Advisory
A confidential strategic thought partner for revenue leaders
Why Choose TGO
Clarity When It's Crowded. Cut through the noise with focused, actionable strategies built for the complexity of healthcare IT & B2B SaaS sales.
Deep Roots. Fearless Leadership. Female-founded with firsthand healthcare Tech and B2B SaaS experience.
Strategies Built for Your Growth. Every engagement is tailored to your team, your market, and your revenue goals.
Results That Compound. Advice that builds clarity, culture, and strategy designed to last.
Satisfied Customers
PROVEN IMPACT. TRUSTED VOICE.
"Lauren hit the ground running — building trust with the team, refining our GTM messaging for a new market, and launching a top-of-funnel pipeline initiative while I was ramping in my new role."
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Chief Business Officer, Vim
"Lauren understands the fundamentals needed to scale out a sales team to help companies get past lumpy early stage growth into steady units of growth driven by consistent sales performance."
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Chief Executive Officer, n1 Health
"Lauren built a repeatable sales foundation we didn't have. Her advice was always tailored to our specific situation, not a generic playbook."
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Sales Leader, n1 Health
Meet TGO's Founder And Lead Revenue Growth Strategist
Lauren Draina
Founder and CEO, The
Growth Opportunity
The woman behind The Growth Opportunity. With 20+ years of experience as a quota-carrying seller, growth executive, and senior leader at companies like IBM Watson Health and Arcadia. Lauren Draina has navigated the complexities of health tech sales from every angle. Founding The Growth Opportunity to give revenue leaders what she wished she'd had: a trusted strategic partner who cuts through the noise, identifies what's limiting growth, and builds a clear, confident path forward. No cookie-cutter playbooks. No quick fixes. Just real strategy, built uniquely for your business.